Every episode goes deep on what it actually takes to rank locally, attract more customers, and build the kind of online visibility that compounds over time. Whether you run a local service business, handle marketing for one, or just want to understand how local search works in 2026, this show gives you the real strategies without the fluff.
New to local SEO or AI search? Read these four first. Everything else builds on them.
The 12 newest posts. Older articles live in the topic hubs below.
A 90 day playbook for service marketers to rank and convert, using entity signals, AEO aware schema, and single keyword pages that get cited by AI.
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Run a six step site architecture audit to fix orphan pages, standardize URLs, and keep priority content within four clicks for AI ready SEO.
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Practical steps teams can run now to map canonical entity pages, add schema, earn authoritative mentions, and get cited in AI Overviews and Knowledge Panels.
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A canonical first playbook for SEOs and site owners. Use GSC signals, faceted navigation triage, and redirects or rel=canonical to reclaim link equity.
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Google removed FAQ rich results, but FAQPage schema can still support AI Overviews and answer engines. Learn what to keep, update, and test.
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Implement LocalBusiness schema as an entity signal for local and AI search. NSYGHT tips for multi location and a working JSON-LD to adapt.
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Set and update Google Business hours from Search or Maps. Includes split shift and holiday examples plus a 10 minute audit small teams can run.
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How small businesses should upload Google Business photos: start with exterior, interior, and logo; follow specs and fix rejections fast.
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Build a weekly system for Google Business Profile posts with native scheduling, recurring posts, and multi-location publishing. Batch, tag, and measure.
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Pick one primary and 2 to 3 secondary Google Business categories, align site content, run 30 to 60 day tests, and apply copyable category sets.
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Build entity first location landing pages that match your Google Business Profile, convert local visitors, and earn AI citations with answer-ready FAQs.
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Google retired Business Profile Q&A. Local businesses: fix Ask Maps answers, complete your GBP, add FAQ schema, and prompt detailed reviews.
Read the article →All 42 articles, organized by what you are trying to fix.
How local service businesses actually win the map pack and organic results: site structure, location pages, links, audits, and the work that compounds.
13 articles →Categories, reviews, photos, posts, suspensions, and everything else that decides whether your profile gets the call or your competitor does.
13 articles →How ChatGPT, Gemini, Perplexity, and Google AI Overviews choose who to cite, and what local businesses can do to be the answer.
9 articles →Local Services Ads, search campaigns, and how paid spend should work alongside SEO instead of replacing it.
2 articles →Local search playbooks for specific industries: roofing, dental, law firms, home services, and more.
4 articles →What is new at NSYGHT: launches, releases, and the thinking behind them.
1 article →