NSYGHT is an SEO and AI search agency based in Austin, Texas. We work with service businesses nationwide, but Austin is home, and the Austin market is where we started. If you run a local business here and your phone is not ringing from Google, this page is for you.
Austin is a hard market to rank in. The metro keeps growing, new competitors open every month, and a lot of them are spending real money on marketing. The businesses that win local search here are not the ones with the flashiest website. They are the ones with the strongest Google Business Profile, the most consistent reviews, and pages that clearly match what people in Austin are actually searching for.
Month to month. No long-term contracts. You stay because the work is performing, not because you are locked in. Every month you see exactly where you rank, what is driving leads, and what we are doing about it.
How Local Search Works in Austin
When someone in Austin searches for a plumber, a dentist, a roofer, or a lawyer, Google shows a map with three businesses at the top. That map, the local pack, is where most of the calls come from. Google ranks it on three things: how relevant your business is to the search, how close you are to the person searching, and how prominent your business is online.
You cannot change where you are located. You can control relevance and prominence. That means the right Google Business Profile categories and services, a steady flow of real reviews, consistent business information across the web, and a website with a dedicated page for each service you want to be found for. That is the core of our local SEO work.
Austin's size matters here too. A business in North Austin can rank well for searchers nearby and barely show up for someone in South Austin or Round Rock. We check your visibility from different points across your service area, not just from your office, so we know where you are winning and where you are invisible.
AI Search Is Already Here in Austin
More and more people ask ChatGPT, Perplexity, or Google AI Overviews for recommendations before they ever look at a map. "Who is a good roofer in Austin" or "best family dentist near Cedar Park" now gets a written answer that names specific businesses. Getting your business into those answers is what we call generative engine optimization, and it is built on top of the same local SEO foundation. Our NSYGHT Stack covers SEO, GEO, AEO, and AIO in that order, because the foundation has to come first.
What NSYGHT Does for Austin Businesses
- Google Business Profile management. Categories, services, photos, weekly posts, and a review strategy, managed every month.
- Technical SEO and site structure. Speed, mobile performance, crawl health, and one strong page per service.
- Local citations and consistency. The same name, address, and phone number everywhere your business is listed.
- Content that answers real questions. Pages built around what Austin customers actually search for and ask AI assistants.
- Transparent monthly reporting. Rankings, visibility, and what we are doing next. No vanity metrics.
We work with a wide range of local businesses, with dedicated playbooks for roofing companies, law firms, DUI lawyers, dental practices, home services, and real estate investors.
Services and Pricing
Who You Work With
NSYGHT is led by Don Phelps, a military veteran with more than 20 years in SEO. Don hosts the Local SEO Unlocked podcast and has spent his career building local search visibility for service businesses. When you work with NSYGHT, you are not handed off to a rotating account manager. Read Don's story.
Common Questions
Yes. NSYGHT is based in Austin, Texas, and works with local service businesses in Austin and across the U.S.
No. Every package is month to month. Clients stay because the work is performing, not because they are locked in.
Our Google Business Profile management starts at $399 per month and full monthly SEO starts at $799 per month. Google Ads management is a flat $499 per month plus a one-time $249 setup fee, with ad spend paid directly to Google. We look at your market and goals before recommending a scope.
Google Business Profile improvements often show within 4 to 8 weeks. Competitive organic rankings typically take 4 to 8 months of consistent work, depending on how crowded your category is in Austin.
Yes. We are based in Austin but serve service businesses nationwide.