Most businesses that come to NSYGHT have tried SEO before. Maybe they hired an agency that sent a report every month but nothing seemed to change. Maybe they worked with someone who promised page one results in 30 days and delivered nothing. Maybe they did it themselves for a while and ran out of time.
We are not going to oversell you. SEO takes time, it takes consistent work, and it requires an honest assessment of where you are starting from. What we can tell you is that we have been doing this for over 20 years, we do not lock you into a contract, and every client gets a strategy built around their specific situation.
No two clients are alike. Every website has a unique history. Every local market has different competition. A roofing company in Houston faces a completely different landscape than a dumpster rental business in Atlanta. Every business has different goals. We have systems in place, but we adapt the strategy based on what your specific situation needs. Some clients need aggressive cleanup before anything else can work. Others have a solid foundation and move straight into growth mode.
The First 90 Days: Why They Matter Most
The first 90 days of any SEO engagement are the most important. This is when we build or rebuild the foundation that everything else depends on. Skipping this phase, or rushing through it, is one of the main reasons SEO campaigns stall out after a few months.
Here is what happens during the NSYGHT foundation phase.
We start with a discovery call to understand your goals, focus areas, and what success looks like for your business. Then we run a full technical audit covering broken links, 404 errors, crawl issues, page speed, mobile performance, and site structure. Everything that is hurting your rankings gets fixed before we build anything new on top of it.
With the technical foundation clean, we optimize your existing pages for the right keywords, fix internal linking structure, and build out any missing service or location pages. On the local side, we clean up and fully optimize your Google Business Profile, build citations across relevant directories, and ensure your NAP is consistent everywhere your business appears online.
Once the foundation is solid, we begin building authority. This includes branded press releases that establish your business as a credible entity in your market, profile creation across industry-relevant platforms, and the first wave of ongoing content assets. By the end of month three, you have a search presence that is structurally sound and ready to grow.
After the foundation phase, the campaign shifts into ongoing growth mode. This is where articles, additional content assets, expanded GBP activity, and more advanced link building come in. The foundation makes all of that work. Without it, ongoing content is like pouring water into a leaky bucket.
What You Get Every Month
We believe in full transparency. Every client knows exactly what is being done, when it is being done, and what results it is producing. Here is what is included in an active NSYGHT SEO retainer.
Ongoing monitoring and fixing of technical issues as they arise. Sites change, plugins update, things break. We stay on top of it so you do not have to.
New articles, service pages, and location pages written for both search engines and real readers. Every piece targets a specific keyword opportunity in your market.
Weekly GBP posts, photo management, review response, Q&A management, and service updates. Your Google Business Profile stays active and optimized every week.
Ongoing acquisition of quality backlinks and citation mentions that build your domain authority and local relevance signals over time.
Local search grid report showing your GBP visibility across the service area, plus an organic visibility report tracking your website ranking movement month over month.
A quarterly call with Don to review progress, discuss what is working, adjust priorities, and make sure the campaign stays aligned with your business goals.
Transparent Reporting
One of the most common complaints about SEO agencies is that clients never quite know what is being done or whether it is working. We fix that with a reporting structure built around full transparency.
Every week you receive an email covering what was completed on your Google Business Profile and what is planned for the coming week. You are never in the dark about what is happening on your account.
A visual grid showing where your business ranks across your full service area, not just at your address. You see exactly where you are gaining ground and where opportunities remain.
A clear report on how your website is ranking across your target keywords, how that has changed from the prior month, and what is driving the movement.
A direct conversation with Don every quarter to review progress, adjust priorities, and plan the next phase of the campaign.
Straightforward Pricing
We do not hide our pricing behind a "contact us for a quote" wall. Here is what our packages look like. Every client is assessed individually, so these are starting points, not fixed rates. More competitive markets, larger websites, and bigger service areas typically require more investment.
- Full GBP profile optimization
- Weekly GBP posts
- Photo management
- Review monitoring and responses
- Citation creation and monitoring
- Monthly local search grid report
- Weekly email updates
- Everything in GBP Management
- Technical audit and cleanup
- On-page optimization
- Citation and authority building
- Branded Press Release
- Monthly organic visibility report
- Quarterly strategy call with Don
- Everything in SEO Foundation
- Monthly optimized content creation
- Expanded internal linking strategy
- GBP content strategy
- Competitive market analysis
- Priority support
- Everything in SEO Growth
- Aggressive content strategy
- Advanced link building campaigns
- GEO and AEO optimization layers
- Dedicated campaign focus and expanded reporting
- Multi-location or large service area
Need strategic guidance, a one-time audit, or advice on a specific challenge? Don is available for consulting engagements at $125 per hour.
Multi-location businesses, franchises, and clients with specific needs can work with NSYGHT on a fully custom scope of work. Let's talk.
Compare All Packages
Not sure which package is right for your business? Here is everything side by side. Every package is month to month with no contract required.
| GBP Management$399/mo | SEO Foundation$799/mo | SEO Growth$999/mo | SEO Premium$1,499/mo | |
|---|---|---|---|---|
| Google Business Profile | ||||
| Full GBP audit and optimization | ✓ | ✓ | ✓ | ✓ |
| Weekly GBP posts | ✓ | ✓ | ✓ | ✓ |
| Photo management | ✓ | ✓ | ✓ | ✓ |
| Review monitoring and responses | ✓ | ✓ | ✓ | ✓ |
| Citation creation and monitoring | ✓ | ✓ | ✓ | ✓ |
| Service area configuration | ✓ | ✓ | ✓ | ✓ |
| Reporting and Communication | ||||
| Monthly local search grid report | ✓ | ✓ | ✓ | ✓ |
| Weekly GBP email task updates | ✓ | ✓ | ✓ | ✓ |
| Monthly organic visibility report | — | ✓ | ✓ | ✓ |
| Quarterly strategy call with Don | — | ✓ | — | — |
| Monthly strategy call with Don | — | — | ✓ | ✓ |
| Search Engine Optimization | ||||
| Technical audit and cleanup | — | ✓ | ✓ | ✓ |
| On-page optimization | — | ✓ | ✓ | ✓ |
| Internal linking structure | — | ✓ | ✓ | ✓ |
| Authority and link building | — | ✓ | ✓ | ✓ |
| Press Release | — | Branded (1x) | Quarterly | Monthly |
| Content and Growth | ||||
| Monthly content creation | — | — | ✓ | ✓ |
| Expanded GBP content strategy | — | — | ✓ | ✓ |
| Competitive market analysis | — | — | ✓ | ✓ |
| Advanced link building campaigns | — | — | — | ✓ |
| GEO and AEO optimization layers | — | — | — | ✓ |
| Multi-location / large service area | — | — | — | ✓ |
| Dedicated campaign focus | — | — | — | ✓ |
| No contracts. 30-day notice to cancel. | Get Started | Get Started | Get Started | Get Started |
Need something specific? Consulting is available at $125 per hour. Custom packages are available for franchises and multi-location businesses.
Every NSYGHT engagement is month to month. We keep clients by delivering results, not by locking them in. We do ask for a 30-day notice before canceling so we can properly wrap up active work. That is the only commitment we ask for.
Common Questions
GBP-only management starts at $399 per month. SEO retainers begin at $799 per month and go up to $999 and $1,499 depending on scope, market competition, and the level of ongoing work required. Consulting is available at $125 per hour, and custom packages are available for multi-location businesses and franchises. We will give you a clear number after a discovery conversation.
No. Month to month, no long-term commitment required. We ask for 30 days notice before canceling so we can wrap up active work. That is the only obligation. We keep clients by delivering results.
The first 90 days are the foundation phase. Month one covers discovery, technical audit, and cleanup. Month two covers on-page optimization, GBP optimization, and citation building. Month three covers brand building, press releases, and authority development. Once the foundation is solid, the campaign shifts to ongoing content and growth mode.
You receive weekly GBP email updates, a monthly local search grid report, a monthly organic visibility report, and a quarterly strategy call with Don directly. Full transparency, every step of the way.
No. Every client is different. Every website has a unique history, every market has different competition, and every business has different goals. We have proven systems but we adapt based on where you are starting. Some clients need aggressive cleanup first. Others have a solid foundation and move straight into growth work. We do not apply a template to anyone.
Want to Understand SEO Deeper?
If you want to understand exactly what SEO is and how it works before you invest in it, we have written a full plain-English guide for business owners.