Most Google Ads agencies charge a percentage of your ad spend. That means the more you spend, the more they make. Their financial incentive is for you to spend as much as possible, not necessarily to get you the best return.
We do not operate that way. Our management fee is a flat $499 per month regardless of what your ad budget is. Your money goes toward reaching your customers, not padding our invoice.
More importantly: if we do not believe we can get you a meaningful return on your investment, we will not take the engagement. We have turned away business because the market, the competition, or the budget did not make ads the right call. We would rather be honest than take your money for a campaign that will not perform.
Flat fee. No percentage of ad spend. No markups on your budget. We make the same amount whether you spend $750 or $5,000 per month on ads. Our incentive is performance, not spend.
Simple, Transparent Pricing
No percentage of ad spend. No hidden fees. No ambiguity about what you are paying for.
Account structure, conversion tracking, campaign configuration
Flat fee, no contract. Same price regardless of ad spend.
Paid directly to Google. Not marked up. Competitive markets may require more.
Ad spend is paid directly to Google by the client and is completely separate from our management fee. We never touch your ad budget or mark it up. Some markets require higher ad spend to compete effectively. We tell you exactly what we believe your market needs before you commit.
We Will Tell You If Ads Are Not Right for You
This is the part of the conversation most agencies skip.
Google Ads can deliver fast, measurable results for local service businesses in the right market conditions. They can also burn through budget quickly in markets where competition has driven cost-per-click too high to generate a reasonable return at a sustainable spend level.
Before we take any Google Ads engagement, we evaluate the market, the competition, and the realistic cost-per-click for the keywords that matter. If the numbers do not support a meaningful return at your available budget, we say so. We might recommend investing in SEO first to build organic visibility before adding paid on top. We might recommend a different channel entirely. What we will not do is run a campaign we do not believe in.
There are markets where Google Ads simply do not make financial sense at a $750 monthly ad spend. We will tell you if yours is one of them. We would rather lose a client than keep one by running a campaign that will not deliver a return.
Search Ads vs Local Service Ads
We do not pick an ad format based on a template. We evaluate your specific business, market, and goals, then decide which format gives you the best shot at a real return.
Traditional paid search ads that appear at the top of Google results when someone searches a keyword related to your service. You bid on keywords and pay per click. Highly targeted and effective when managed correctly.
Service businesses with specific, high-intent keywords. Markets where organic rankings take time to build. Businesses needing immediate visibility while SEO foundations are being established.
Google-verified ads that appear above search results with a "Google Guaranteed" badge. You pay per lead, not per click. Available for specific service categories including home services, legal, and healthcare.
Eligible service businesses where the Google Guaranteed badge builds trust. Markets where lead quality matters more than lead volume. Businesses with strong Google Business Profile presence and reviews.
What We Do Each Month
Google Ads management is not a set-it-and-forget-it service. Campaigns that are not actively managed drift toward poor performance as keyword prices shift, competitors adjust their bids, and ad copy goes stale. Here is what active management looks like.
Regular review of which keywords are converting and which are wasting budget. Adding negative keywords to filter out irrelevant clicks. Expanding into new keyword opportunities as the campaign matures.
Writing and testing multiple ad variations to find what resonates with your market. Better ad copy means higher click-through rates and lower cost-per-click over time.
Adjusting bids based on time of day, device type, location, and keyword performance. Spending more where results are strong and pulling back where they are not.
Tracking phone calls, form submissions, and other valuable actions so we know which clicks are turning into real leads. Campaign optimization decisions are based on actual conversions, not just clicks.
Monthly reporting using Google Analytics and purpose-built reporting software covering impressions, clicks, conversions, cost-per-lead, and return on ad spend. You see exactly what your budget is producing.
Making sure the pages your ads send traffic to are optimized to convert. A great ad delivering traffic to a weak page is wasted spend. We flag landing page issues and coordinate improvements with your website.
How Ads and SEO Work Together
Paid and organic search are most powerful when they work in parallel. While your SEO foundation is being built, ads can fill the gap by delivering immediate visibility for the keywords that matter most. As organic rankings improve, you gain flexibility to adjust your ad spend toward more competitive or higher-value terms.
The keyword data from your ad campaigns also informs the SEO strategy. When we see certain terms consistently converting in paid search, that tells us those terms deserve priority in organic content as well. The two channels share intelligence, and both improve as a result.
For clients also working on AI search visibility, the combination of paid, organic, and AI-optimized content creates a search presence that covers nearly every touchpoint a potential customer encounters before making a hiring decision.
Industries We Run Ads For
We manage Google Ads campaigns across all the industries we serve. Every market has different dynamics, different cost-per-click levels, and different customer behavior. That local market knowledge, built through years of local SEO and search strategy work, informs how we structure and optimize every campaign.
- Roofing companies: high-intent searches with strong seasonal patterns
- Dumpster rental businesses: immediate-need searches with clear local targeting
- Party rental companies: event-driven searches with strong seasonal peaks
- Law firms, dental practices, home services, and more
Common Questions
A flat $499 per month management fee plus a one-time $249 setup fee. We do not charge a percentage of your ad spend. Your budget goes directly to Google and is never marked up. The management fee is the same regardless of how much you spend on ads.
We recommend a minimum of $750 per month in ad spend, paid directly to Google and separate from our management fee. Some competitive markets require more to generate meaningful results. We tell you what we believe your specific market needs before you commit to anything.
No. Our management fee is a flat $499 per month regardless of ad spend. Many agencies charge 10 to 20 percent of ad spend on top of a management fee, meaning they earn more when you spend more. We do not operate that way. Our fee stays flat, and your entire budget goes toward reaching customers.
No. If we do not believe a client can receive a reasonable return, we will not take the engagement. We evaluate the market, competition, and realistic cost-per-click before agreeing to manage any campaign. We have turned away business because the numbers did not support a good outcome at the available budget. We would rather be honest than take your money for a campaign that will not deliver.
It depends on your business, your market, and your goals. We evaluate both options and recommend the format we believe gives you the best return. For some businesses and markets, Search Ads are the right call. For others, Local Service Ads make more sense. In some cases we run both. The decision is always driven by what the data and market analysis tell us, not by a default template.
Ready to Talk About Google Ads?
The first step is a conversation where we look at your market, your competition, and what a realistic return looks like at your available budget. If the numbers work, we build a campaign. If they do not, we tell you and point you in a better direction.
Book that conversation here. No pressure, no pitch. Just an honest look at whether Google Ads makes sense for your business right now.