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Google Ads Articles.
From Don Phelps.

Local Services Ads, search campaigns, and how paid spend should work alongside SEO instead of replacing it.

All Local SEO3 Google Business Profile1 AI Search1 Google Ads2 Industry Tips2 Agency News1
Google Ads

2 articles, newest first.

Google Ads
2 Week Ads Test Picks SEO Targets for Businesses: SEO vs Google Ads

When to run Google Ads and when to invest in SEO. Start with a two-week Ads test to find high-converting keywords, then build a 90-day SEO plan.

By Don PhelpsOctober 15, 20269 min read
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Google Ads
Make LSA Spend Pay: Google Local Ads for Service Businesses

Verify your Google Business Profile, apply for Local Services Ads, and align paid ads with entity driven SEO. Action-first steps for service businesses.

By Don PhelpsOctober 14, 202610 min read
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Other Topics
Local SEO

How local service businesses actually win the map pack and organic results: site structure, location pages, links, audits, and the work that compounds.

3 articles →
Google Business Profile

Categories, reviews, photos, posts, suspensions, and everything else that decides whether your profile gets the call or your competitor does.

1 article →
AI Search

How ChatGPT, Gemini, Perplexity, and Google AI Overviews choose who to cite, and what local businesses can do to be the answer.

1 article →
Industry Tips

Local search playbooks for specific industries: roofing, dental, law firms, home services, and more.

2 articles →
Agency News

What is new at NSYGHT: launches, releases, and the thinking behind them.

1 article →

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