Every episode goes deep on what it actually takes to rank locally, attract more customers, and build the kind of online visibility that compounds over time. Whether you run a local service business, handle marketing for one, or just want to understand how local search works in 2026, this show gives you the real strategies without the fluff.
New to local SEO or AI search? Read these four first. Everything else builds on them.
The 12 newest posts. Older articles live in the topic hubs below.
Wikidata supports SEO and AI visibility. Use the nine point checklist, connect entities with sameAs schema, and track impact without assuming rankings.
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Run a technical SEO audit that combines automated scans with manual Search Console and log file checks, then turn findings into developer-ready fixes.
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Adapt SEO for Google Gemini in 90 days: prioritize answer first pages, measure with GA4 and Search Console, and protect conversions.
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Field first Core Web Vitals guidance for local and service businesses. Prioritize 75th percentile LCP and INP fixes that reduce abandonment.
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Scale local citations with ChatGPT and protect GBP verification. Agencies can standardize NAP data, adapt directory copy, and verify every listing.
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For engineers: Perplexity SEO tactics. Put evidence first in page leads, refresh facts quarterly, and use NSYGHT entity structure to win AI citations.
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Learn to add sameAs schema with structured data, follow Google and Schema.org guidance, and avoid identity errors when scaling across locations.
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Build an internal linking strategy that connects topic clusters, finds orphaned pages, and supports AI discovery through human review and clear rules.
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Compliance first playbook for SEO teams: Google's AI content policy, AEO and GEO aware templates, sampling, fact check gates, and audit steps.
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Actionable steps for SEO teams to implement canonical @id and sameAs, build entity hub pages, and measure Knowledge Panel and AI citations.
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A 90 day playbook for service marketers to rank and convert, using entity signals, AEO aware schema, and single keyword pages that get cited by AI.
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Run a six step site architecture audit to fix orphan pages, standardize URLs, and keep priority content within four clicks for AI ready SEO.
Read the article →All 52 articles, organized by what you are trying to fix.
How local service businesses actually win the map pack and organic results: site structure, location pages, links, audits, and the work that compounds.
16 articles →Categories, reviews, photos, posts, suspensions, and everything else that decides whether your profile gets the call or your competitor does.
13 articles →How ChatGPT, Gemini, Perplexity, and Google AI Overviews choose who to cite, and what local businesses can do to be the answer.
16 articles →Local Services Ads, search campaigns, and how paid spend should work alongside SEO instead of replacing it.
2 articles →Local search playbooks for specific industries: roofing, dental, law firms, home services, and more.
4 articles →What is new at NSYGHT: launches, releases, and the thinking behind them.
1 article →