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Looking to Court Developers? Try Giving Them What They Want
"I have yet to hear any vendor - not one - talk to me about how they help developers design, implement and consume RESTian web services."
adoption, captivation, demonstration, promotion, seduction saved by: meryn more details ...
http://www.redmonk.com/sogrady/archives/000465.html
The Six Simple Principles of Viral Marketing
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and in...
adoption, captivation, communication, motivation, propagation, recommendation, seduction saved by: meryn more details ...
http://www.wilsonweb.com/wmt5/viral-principles.htm
The Selfish Class
This approach might be thought of as software sociobiology, since it takes the attitude that systems, users, and programmers exist merely as vehicles to abet the evolution of code.
abstraction, adoption, captivation, comprehension, evaluation, evolution, extension, incorporation, perception, propagation, More... saved by: meryn more details ...
http://www.joeyoder.com/papers/patterns/Selfish/selfish.html
Technologies that enjoy very rapid adoption
[They] tend to share at least some common characteristics that distinguish them from slower-growing technologies. Those include: a compelling value proposition, scale economies, decentral...
adoption, aspiration, captivation, catalyzation, expectation, perception, persuasion, progression, regulation, standardization, More... saved by: meryn more details ...
http://www.nivi.com/blog/article/technologies-that-enjoy
Attracting Developers to Your Platform
Some guidelines I wrote up last year for a company looking to attract developers to their platform.
adoption, attraction, captivation, contribution, facilitation, motivation, participation, persuasion saved by: meryn more details ...
http://radar.oreilly.com/archives/2005/05/attracting_deve.html
Open-source LAMP a beacon to developers
The combination of components--or similar open-source stacks--is increasingly being viewed by vendors, customers and venture investors as a unified platform for building and running busin...
adoption, captivation, disruption, innovation, institutionalization, perception saved by: meryn more details ...
http://news.com.com/Open-source%20LAMP%20a%20beacon%20to%20developers/2100-7344_3-5744767.html
Apple Wants Your Widgets
In a healthy ecosystem, what's important is an architecture that makes it easy for developers to extend your platform, building tools that become first class citizens.
captivation, cooperation, extension, facilitation, participation saved by: meryn more details ...
http://radar.oreilly.com/archives/2005/06/apple_wants_you.html
[obvious] Marketing plans
Many people approach this process by just populating a spreadsheet with a menu of things which they are normally expected to produce as a marketer. [...] Too seldom do you see people appr...
attention, captivation, promotion saved by: meryn more details ...
http://www.emergencemarketing.com/archives/2005/07/marketing_plans.php
Might JavaOne have been NetBeans' last stand?
Developers will not only gravitate towards IDEs that they like, but the ones for which the most third party support and tools exist (known as IDE plug-ins).
adoption, captivation, facilitation, gravitation, interoperation, participation, standardization saved by: meryn more details ...
http://blogs.zdnet.com/BTL/?p=1546&part=rss&tag=feed&subj=zdblog
Growing an open source ecosystem
While open source is a great model at any scale, it gains an almost unstoppable power as it tips, picks up rapid momentum, and establishes a real ecosystem.
acceleration, adoption, captivation, catalyzation, emersion, participation, perception, reputation saved by: meryn more details ...
http://www.loudthinking.com/arc/000484.html
The Logic of ProfitLogic
Once again, Oracle's aggressive mergers-and-acquisitions team has poked a hole in IBM's software strategy, which is to partner with the makers of business-specific applications rather tha...
acquisition, captivation, facilitation, migration saved by: meryn more details ...
http://www.business2.com/b2/web/articles/0,17863,1080212,00.html
Will Professional Open Source become dominant in Middleware?
We (JBOSS) have developed a methodology around Professional Open Source that goes from the development to the community to how we do public roadmaps, to how we market and sell and partner
adoption, captivation, commercialization, cooperation, demonstration, education, participation, perception, promotion, reputation, More... saved by: meryn more details ...
http://jboss.org/jbossBlog/blog/bbickel/?permalink=Will_Professional_Open_Source_become_domi...
Tipping Rails
I believe that Ruby on Rails is approaching a tipping point. Like any tipping point, Rails has three factors that make me believe it's about to bust wide open: The Law of the few, context...
adoption, captivation, diffusion saved by: meryn more details ...
http://jroller.com/page/dgeary?entry=tipping_rails
Google aims for Web developers' hearts and minds
It wasn't just the OS that made Microsoft the most profitable company on the planet. Microsoft's vaunted developer-outreach network created a rich "ecosystem" of applications that run on ...
addiction, adoption, attraction, captivation, persuasion, seduction saved by: meryn more details ...
http://news.com.com/Google%20aims%20for%20Web%20developers%20hearts%20and%20minds/2100-1007_...
Socialising, Identity 2.0 and education
For effective instruction of people who think differently than we do we must be able to step outside of our personal experiences and into the world of the learner. We must be able to enga...
adaptation, attention, captivation, education, innovation saved by: meryn more details ...
http://edu.blogs.com/edublogs/2006/01/socialising_ide.html